MIUDESIGNMIUDESIGN
ENNO
Client

LIM

(Likestilling, Integrering, Mangfold) is a non-governmental organisation that works to promote immigrants' participation, trust and belonging to Norwegian society. The organisation acts as a speaker of liberal and secular values and counteracts segregation of society on ethnic or religious grounds.

Value for client

Full brand identity plus a site volunteers could run — for an NGO with limited budget and no in-house tech.

  1. People-centred logo — friendly forms; “i” and heart-shaped “m” carry the mission.

  2. Sky/ocean blue palette with topography layers — depth and diversity, rooted in Norway.

  3. Squarespace so volunteers can publish themselves — maintainable over a custom build.