LIKESTLLING

INTEGRERING

MANGFOLD

Client

LIM (Likestilling, Integrering, Mangfold) is a non-governmental organisation that works to promote immigrants' participation, trust and belonging to Norwegian society. The organisation wishes to act as a speaker of liberal and secular values and counteract segregation of society on ethnic or religious grounds. LIMs wants a new logo and website.

2018

ROLE

Graphic design

Branding

Web developing

Concept developing

Behind the logo

Created a Brand Identity that emphasises that people are the focus of the organisation. The logo uses rounded edges to create a friendly, humanly and warm feeling. With "i", the people represent the center of LIM, and the heart-shaped m illustrates LIM's full-fledged approach and belief in their values.

Behind the support pattern and colors

A simple color palette that has a deep sky and ocean blue as its main color that represent the nature of Norway. And combine the topography lines with the different shades show the depth of the project as the depth of iceberg that beneath the surface. The red and green support colors connect with blue to create a bold and strong visual identity that represents LIM's vision and message – containing bold, passionate and diversity.

Present the value of client